Marketing In Australia Of Infant Formula Agreement

In Australia, the scope of the MAIF agreement is limited to infant products (up to 12 months). This limited scope allows unregulated marketing of early childhood and junior milk using an identical brand as infant products. These marketing practices undermine the intent of the WHO code and the MAIF agreement. The MA-A agreement has a much narrower scope than the WHO code. For example, it does not cover bottles or traïgrats, retailers or pharmacists and only includes baby food under 12 months of age. Who Compliance Panel for Implementing and Monitoring the International Code of Marketing of Breast-milk Substitutes in New Zealand: The Code in New Zealand (CP). The compliance panel was established in 2008 by the Ministry of Health and is part of the claims process for implementing and monitoring the code in New Zealand. Its overall objective is to contribute to a broader political environment that supports the provision of safe and adequate nutrition for New Zealand infants. The Australia of Infant Formulas (MAIF) marketing agreement is Australia`s response to the WHO code. The MAIF agreement is a self-regulatory agreement between infant food manufacturers and importers who signed the agreement. The agreement is overseen by the Ministry of Health and Aging. Other problems include the distribution of infant formula samples to health professionals. In a changing world, such as social networks and websites, there will always be new problems, and MAIF`s agreement clauses can be interpreted.

Since 1992, the MAIF agreement has been a voluntary and self-regulating code of conduct between manufacturers and importers of infant formula in Australia. This is Australia`s response to the World Health Organization`s International Code of Breast-milk Substitutes 1981 (WHO Code). The MAIF agreement applies to Australian producers and importers of infant formula who have signed the DUEA agreement. Breastmilk substitutes play a legitimate role in cases where a child is not breastfed and has no access to expressed or donated milk. However, the adoption of inappropriate formulas and the early introduction of solid foods undermine breastfeeding, which is why the WHO code came into force. The Australian Breastfeeding Association expects that the protection measures afforded by the WHO Code will be fully implemented. The Infant Nutrition Council`s Code of Conduct for the Marketing of Infant Food in New Zealand supports the Code in New Zealand and applies to manufacturers and importers of INC-member infant formula. The MAIF agreement defines the obligations of manufacturers and importers of infant formula in Australia with respect to the marketing of these products. The scope of the MAIF agreement is limited to infant products (up to 12 million) and is therefore not as important as the WHO code. The WHO Code is the abbreviated name for the International Marketing BreastMilk Substitution Code developed in 1981 by the World Health Organization`s General Assembly, after consultation with key stakeholders, including governments and infant food manufacturers.